Special Recorded Seminar: Video – Money Maker or Time Waster, is available to watch for FREE! Please scroll to the bottom of the article for more information. More than four-fifths of pre-roll video ads are viewed to completion Web sites are getting viewers to watch entire videos, says TubeMogul, which found that overall, pre-roll video [...]
Special Recorded Seminar: Video – Money Maker or Time Waster, is available to watch for FREE! Please scroll to the bottom of the article for more information. Ad It Up: Viewers Show High Tolerance for Online Spots – Consumers view 91 percent of ads in long-form video content Despite being bombarded by an unprecedented fusillade [...]
Nearly half (47%) of tablet owners and a quarter of smartphone users interact with ads on their devices at least once a week! Last week we told you about how tablet owners spent more time watching online video than anything else (you can read that article HERE if you missed it). This week, we have [...]
Fifty-four percent of tablet users watch online video on their tablet on a weekly basis. It may be no surprise that tablet users are embracing online video in a big way. According to a March 2012 study by the Online Publishers Association (OPA) and research consulting firm Frank N. Magid Associates, accessing content and information [...]
FMPTA has, once again, moved into the forefront of industry trade organizations in Florida with the signing of their IPTV distribution deal with IzonOrlando.com. July 17, 2012 FOR IMMEDIATE RELEASE FMPTA INKS IPTV DEAL WITH IZONORLANDO.COM DeLand, Florida – In a step “boldly going where no man has gone before,” Captain James T. Kirk would [...]
Washington D.C. Suburb Looks for Tourism Dollars Through Web Series We’ve seen a number of branded videos lately that advertise a product, but put the marketing in the background in favor of good content. Videos like the DC Shoes ad (Ken Block’s Gymkhana 4), the Rise of the Planet of the Apes ad (Ape with [...]
Online Video Advertising Immune to Seasonal Fluctuations? An interesting piece of the Recent FreeWheel Video Monetization Report for Q1 2012 was the number of ads viewed in the quarter. Generally, after the major shopping season (read the holidays) winds down a lot of industries will move toward a slump of inactivity. But that wasn’t quite [...]
Companies Focus in on Video for Branded Content Marketing Back in 2009, 37% of North American companies used video for content marketing. Last year, that number rose to 52%. While almost every company uses websites, e-mails, and print media to get their message across, video is becoming more and more important. We all knew that, [...]
What You Need to Know About Converged TV (i.e. Web Video On Your TV) There’s a “You say potato, I say potahto’ scenario going on in interactive TV. The term ITV is used to refer to two types of interactivity: one dealing with usage, the other with technology. Strictly speaking, ITV is an overlay in [...]
Why Video Works to Help You Sell More JUST HOW BIG IS ONLINE VIDEO, ANYWAY? Video marketing works because people like watching video, plain and simple. On YouTube alone, over two billion videos are viewed every day, and over 35 hours of new footage are uploaded every minute. Video streaming on mobile devices is also [...]
How to Use Online Video to Become “The” Celebrity Within Your Industry Businesses spend millions of dollars to have celebrities make appearances in their commercials and Web videos. Just think about the ads that feature William Shatner as “The Priceline Negotiator” or Jennifer Lopez’s notorious commercial for Gillette “Venus” razors. Companies pay a pretty penny [...]
10 Reasons Why Online Video Is Better Than TV For Marketers And Advertisers With some may options out there (YouTube, Hulu, Netflix, and now local options such as iZonOrlando) its just downright silly to throw your money away trying to reach an audience that is simply not there anymore. One well-placed online ad can bring [...]
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