Companies Focus in on Video for Branded Content Marketing Back in 2009, 37% of North American companies used video for content marketing. Last year, that number rose to 52%. While almost every company uses websites, e-mails, and print media to get their message across, video is becoming more and more important. We all knew that, [...]
What You Need to Know About Converged TV (i.e. Web Video On Your TV) There’s a “You say potato, I say potahto’ scenario going on in interactive TV. The term ITV is used to refer to two types of interactivity: one dealing with usage, the other with technology. Strictly speaking, ITV is an overlay in [...]
Why Video Works to Help You Sell More JUST HOW BIG IS ONLINE VIDEO, ANYWAY? Video marketing works because people like watching video, plain and simple. On YouTube alone, over two billion videos are viewed every day, and over 35 hours of new footage are uploaded every minute. Video streaming on mobile devices is also [...]
How to Use Online Video to Become “The” Celebrity Within Your Industry Businesses spend millions of dollars to have celebrities make appearances in their commercials and Web videos. Just think about the ads that feature William Shatner as “The Priceline Negotiator” or Jennifer Lopez’s notorious commercial for Gillette “Venus” razors. Companies pay a pretty penny [...]
10 Reasons Why Online Video Is Better Than TV For Marketers And Advertisers With some may options out there (YouTube, Hulu, Netflix, and now local options such as iZonOrlando) its just downright silly to throw your money away trying to reach an audience that is simply not there anymore. One well-placed online ad can bring [...]
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