Want to educate yourself on this revolutionary new marketing trend?

There's no doubt about it! The world is changing at a breakneck pace. When it comes to marketing and advertising, all of the rules have changed drastically! You can no longer continue to do the same old thing and hope to compete in this brand new world. But don't take our word for it! Read some of the articles below (all written by people NOT associated with iZonOrlando), and find out everything you need to know about online video marketing...and why THIS is the way its all going! Official PayPal Seal

Video Marketing Articles

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*SPECIAL ANNOUNCEMENT ABOUT THE FUTURE OF iZONORLANDO*

Posted: October 9th, 2012
No Comments

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More than four-fifths of pre-roll video ads are viewed to completion

Posted: August 24th, 2012
No Comments

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Long-form content packs more ad punch

Posted: August 10th, 2012
No Comments

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Tablets, Smartphones Drive Engagement, Online Video Ad Response

Posted: August 3rd, 2012
No Comments

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For Tablet Users, Online Video Trumps All Other Content Types

Posted: July 27th, 2012
No Comments

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FMPTA Inks Deal With IPTV IzonOrlando – Press Release

Posted: July 19th, 2012
No Comments

0

Washington D.C. Suburb Looks for Tourism Dollars Through Web Series

Posted: June 1st, 2012
No Comments

0

Online Video Advertising Immune to Seasonal Fluctuations?

Posted: May 25th, 2012
No Comments

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Companies Focus in on Video for Branded Content Marketing

Posted: May 11th, 2012
No Comments

0

What You Need to Know About Converged TV (i.e. Web Video On Your TV)

Posted: March 6th, 2012
No Comments

0

Why Video Works to Help You Sell More

Posted: December 6th, 2011
No Comments

0

How to Use Online Video to Become “The” Celebrity Within Your Industry

Posted: December 1st, 2011
No Comments

0

10 Reasons Why Online Video Is Better Than TV For Marketers & Advertisers

Posted: November 29th, 2011
No Comments

0

Time Warner Cable Head Says Company Future Is Broadband, Not TV

Posted: November 21st, 2011
No Comments

0

Video Ads Are The Most Effective, Move 41% of Affluents to Take Action

*SPECIAL ANNOUNCEMENT ABOUT THE FUTURE OF iZONORLANDO*

October 9, 2012, 6:03 pm

So Long and Thanks For All The Fish!

(more…)


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Reasons to advertise with us!

November 17, 2011, 8:07 pm

Want to educate yourself on this revolutionary new marketing trend?

There's no doubt about it! The world is changing at a breakneck pace. When it comes to marketing and advertising, all of the rules have changed drastically! You can no longer continue to do the same old thing and hope to compete in this brand new world. But don't take our word for it! Read some of the articles below (all written by people NOT associated with iZonOrlando), and find out everything you need to know about online video marketing...and why THIS is the way its all going! Official PayPal Seal

Video Marketing Articles

0

*SPECIAL ANNOUNCEMENT ABOUT THE FUTURE OF iZONORLANDO*

Posted: October 9th, 2012
No Comments

0

More than four-fifths of pre-roll video ads are viewed to completion

Posted: August 24th, 2012
No Comments

0

Long-form content packs more ad punch

Posted: August 10th, 2012
No Comments

0

Tablets, Smartphones Drive Engagement, Online Video Ad Response

Posted: August 3rd, 2012
No Comments

0

For Tablet Users, Online Video Trumps All Other Content Types

Posted: July 27th, 2012
No Comments

0

FMPTA Inks Deal With IPTV IzonOrlando – Press Release

Posted: July 19th, 2012
No Comments

0

Washington D.C. Suburb Looks for Tourism Dollars Through Web Series

Posted: June 1st, 2012
No Comments

0

Online Video Advertising Immune to Seasonal Fluctuations?

Posted: May 25th, 2012
No Comments

0

Companies Focus in on Video for Branded Content Marketing

Posted: May 11th, 2012
No Comments

0

What You Need to Know About Converged TV (i.e. Web Video On Your TV)

Posted: March 6th, 2012
No Comments

0

Why Video Works to Help You Sell More

Posted: December 6th, 2011
No Comments

0

How to Use Online Video to Become “The” Celebrity Within Your Industry

Posted: December 1st, 2011
No Comments

0

10 Reasons Why Online Video Is Better Than TV For Marketers & Advertisers

Posted: November 29th, 2011
No Comments

0

Time Warner Cable Head Says Company Future Is Broadband, Not TV

Posted: November 21st, 2011
No Comments

0

Video Ads Are The Most Effective, Move 41% of Affluents to Take Action

Posted: November 18th, 2011

No Comments


*SPECIAL ANNOUNCEMENT ABOUT THE FUTURE OF iZONORLANDO*

October 9, 2012, 6:03 pm

So Long and Thanks For All The Fish!

(more…)

More than four-fifths of pre-roll video ads are viewed to completion

August 24, 2012, 3:00 pm

Special Recorded Seminar: Video – Money Maker or Time Waster, is available to watch for FREE! Please scroll to the bottom of the article for more information.


More than four-fifths of pre-roll video ads are viewed to completion

Web sites are getting viewers to watch entire videos, says TubeMogul, which found that overall, pre-roll video ads available for real-time buying across devices continue to expand — averaging over 211 million daily impressions, and growing by an average of 4.7% per month.

CPMs for video ads are headed upward, growing at a rate of 2.5% per month — peaking at $9.93 in June, the video ad-buying platform found.

Broken out by day, CPMs for pre-roll video ads tend to mirror video viewing. That said, some misalignment between price and viewing patterns emerges over the weekend, making it an ideal time for bidding.

Broken out by TubeMogul’s tiers for content quality, CPMs for pre-roll video ads are up slightly across the board, and are highest for tier one sites — which grew to an average of $10.19 in the second quarter.

Also of note, tier two sites averaged only slightly higher ($0.14) CPMs than tier three sites, perhaps making them an overall bargain, the findings suggest.

At 81.3% overall, video ads run on tier one sites had the highest completion rates, while comScore100 sites differ little from the overall average, with completion rates for 30-second ads differing by only 0.1%.

Ad size was closely related to video watched. Indeed, TubeMogul considers video ad size is a near-perfect proxy for getting consumers to watch an entire video ad, with 96% completions for larger video players compared to 80% for smaller players.

Read more: http://www.mediapost.com/publications/article/180897/cpms-for-video-ads-register-uptick.html#ixzz242rQN8un

*iZonOrlando Editorial*
Can a single video really make $500+?

Have you seen those claims where the guys are like, “I made a video, uploaded it to YouTube, and the next day I made $500!”

I bet you thought to yourself, “Damn, this guy’s full of BS.”

Well, you’d be wrong…

YouTube can be a HUGE money maker – if you’re doing it right.

Discover the truth about using video as an internet marketer…
Did you know that 95% of video marketers NEVER make a dime?

It’s true!

But on this one-time webinar, you’ll discover 2 killer ways to start earning as early as today…

Don’t miss out on this free training, like you have so many times in the past…cick Here!

Long-form content packs more ad punch

August 10, 2012, 3:00 pm

Special Recorded Seminar: Video – Money Maker or Time Waster, is available to watch for FREE! Please scroll to the bottom of the article for more information.


Ad It Up: Viewers Show High Tolerance for Online Spots – Consumers view 91 percent of ads in long-form video content

Despite being bombarded by an unprecedented fusillade of advertising, consumers of digital video content continue to display a high tolerance for sponsor messaging.

According to a new report from the video monetization firm FreeWheel, the online video environment is increasingly mimicking the experience of the age-old television ad model, as the standard pre-roll spot is giving way to a far more comprehensive break structure.

Upon serving up 10.1 billion video ads in the second quarter of 2012, FreeWheel concluded that long-form content is the most desirable environment for advertisers. Not only are spot loads on the rise—in the three-month period that ended on June 30, long-form video content was studded through with eight ads on average, up 167 percent from three in the year-ago period—but viewers are also remarkably tolerant of the interruption.

Despite the heavier spot loads, users viewed 91 percent of the ads slotted within full-length episodic programming, a classification that includes 22-minute sitcoms and scripted dramas. Not only does that mark an improvement from 81 percent in the second quarter of 2011, but the 9 percent avoidance rate is superior to that of broadcast. Per Nielsen C3 ratings data, viewers of the Big Four nets skipped 13.5 percent of ads served during the 2011-12 season.

Total ad views in short-, medium- and long-form content were up 68 percent year over year. And while viewers of short video clips (sports highlights, music videos, etc.) once again demonstrated the least tolerance for ads, the Q2 acceptance rate of 69 percent eclipsed the year-ago 59 percent.

So long as consumers continue to accept the inherent tradeoff of ad-supported content—after all, a few sponsor messages are worth the price of admission for what would otherwise be offered as premium content—content providers are more than happy to simulate standard TV loads in the digital realm. And while pre-roll remains the dominant paradigm, mid-roll is on the rise. Not only did FreeWheel serve up 159 percent more secondary pods in Q2 than it did a year ago, but mid-roll spots now account for about a third of all available online video ads.

While the online space evolves to take on the characteristics of the dominant TV model, there of course is an event horizon beyond which it is impossible to add any more ad content without exasperating the consumer.

“It’s all about striking the right balance, and our customers continue to play with all the levers in order to be sure they offer the ideal spot load,” said JoAnna Foyle Abel, the vice president of marketing at FreeWheel. “The trick is to monetize your content without disastrously eroding the viewer experience.”

Of course, that’s a trick that TV still hasn’t wholly worked out to anyone’s satisfaction, 70-year head start to the contrary. (Anyone who subscribes to basic cable can attest to the skull-clutching tedium of the Saturday afternoon movie—there’s nothing quite like investing two-and-a-half hours in a comedy with a 90-minute run time.)

Along with videos streamed on PC platforms, FreeWheel also monitors usage patterns on mobile devices (tablets, smartphones, et al). Video views on handheld/non-PC devices doubled in Q2, accounting for 8.2 percent of all such consumption. (Thanks to the Olympics, Q3 deliveries are expected to soar even higher; through Monday, the NBCOlympics.com mobile site had been accessed by 6.8 million unique users.)

Viewing on a PC or laptop increases throughout the day, peaking at 2 p.m. before gradually declining throughout the evening. Mobile and tablet views peak at around 10:30 p.m.
The FreeWheel report aggregates usage data for its clients, a roster of content providers that includes NBCUniversal, CBS, Fox, Turner Entertainment, Discovery Communications, A+E Networks and Univision Interactive Media.

Source: http://www.adweek.com/news/technology/ad-it-viewers-show-high-tolerance-online-spots-142604

*iZonOrlando Editorial*
Can a single video really make $500+?

Have you seen those claims where the guys are like, “I made a video, uploaded it to YouTube, and the next day I made $500!”

I bet you thought to yourself, “Damn, this guy’s full of BS.”

Well, you’d be wrong…

YouTube can be a HUGE money maker – if you’re doing it right.

Discover the truth about using video as an internet marketer…
Did you know that 95% of video marketers NEVER make a dime?

It’s true!

But on this one-time webinar, you’ll discover 2 killer ways to start earning as early as today…

Don’t miss out on this free training, like you have so many times in the past…cick Here!

Tablets, Smartphones Drive Engagement, Online Video Ad Response

August 3, 2012, 10:00 am

Nearly half (47%) of tablet owners and a quarter of smartphone users interact with ads on their devices at least once a week!

Last week we told you about how tablet owners spent more time watching online video than anything else (you can read that article HERE if you missed it). This week, we have another study that truly cements the fact that you NEED to be using online video to promote your brand!

Consumers are more responsive to ads on tablets than smartphones, but both devices are driving high levels of engagement with advertising and media, according to a new study by the Interactive Advertising Bureau. The research found nearly half (47%) of tablet owners and a quarter of smartphone users interact with ads on their devices at least once a week.

The vast majority that clicked on ads was likely to take some action, including receiving a coupon (51%), research a product (49%) or making a purchase (46%). After coupons, ads featuring specific product searching, favorite brands, and location information were most likely to entice smartphone users to interact with them.

When it comes to mobile platforms, the study found iOS users trumped Android device owners in ad responsiveness. People using iPhones and iPads were more likely to make a purchase than Android-based users.

The findings, presented Monday at the IAB’s Mobile Marketplace conference, were based on a survey conducted by ABI Research of 552 U.S. adults who use a smartphone with data service at least once a week, and 563 corresponding tablet users. The sample was split evenly by gender and covered those18 to 65+.

The study also emphasized that mobile no longer means merely “on-the-go,” with virtually all tablet and smartphone owners using their devices at home—the most common place for mobile activity. Tablets are viewed mainly as media consumption devices; smartphones are considered “mission-critical” tools that 70% won’t leave home without.

The increased content consumption via mobile is coming at the expense of traditional media, especially on tablets. Almost a quarter (24%) of tablet owners said they’re watching less TV, and 32% said they’re reading less print news or magazines. (At the same time, 14% are watching more TV, and 17% reading more print material.) For smartphones, 15% and 19% have cut back on TV viewing and print reading, respectively.

Nearly one-third of mobile device owners (30% smartphone users, 32% tablet users) said they were likely to respond to ads related to their current location. But that typically refers to home rather than outside. Some (48%) of smartphone users and 59% of tablet users regularly conduct local searches on their devices while at home in front of the television set, the study noted.

Also, early morning stood out as a key social media time, with 28% going on Facebook, Twitter and other social sites on soon after waking up.

The study had promising findings relating to m-commerce, with 70% of smartphone users making purchases on their devices, and 80% of tablet users doing so. The latter were more likely to make spend more, with 22% spending $50 or more per month compared to 14% of smartphone users. Almost half (46%) of tablet owners spend $20 or more per month through the devices.

The IAB study showed men were more likely to respond to ads on tablets and more frequently, and more willing to pay for high-end products (37% versus 22% for women). On both smartphones and tablets, women demonstrated a stronger bias towards social media. They also showed more interest in getting bargains (69% vs. 53% of men) and ore likely to be multitaskers.

Read more: http://www.mediapost.com/publications/article/178800/tablets-smartphones-drive-engagement-ad-response.html#ixzz21Zr8KuPI

For Tablet Users, Online Video Trumps All Other Content Types

July 27, 2012, 10:00 am

Fifty-four percent of tablet users watch online video on their tablet on a weekly basis.

It may be no surprise that tablet users are embracing online video in a big way. According to a March 2012 study by the Online Publishers Association (OPA) and research consulting firm Frank N. Magid Associates, accessing content and information was the top reason US tablet users reached for their devices, at a considerable 94%. Video was the most popular content that tablet users sought, followed by getting weather information and local news.

Business-related content, such as financial information and checking the stock market, fell fairly low on the list, indicating a more entertainment-focused device experience for most users.

Short-form news and entertainment videos trumped long-form movies or television shows as the most popular videos watched by tablet users. A lofty 92% of those who consumed video on their tablet said they viewed short-form news and entertainment videos on a regular basis. Moreover, 64% viewed user-generated videos, like YouTube videos, on a regular basis. Fewer than half of the respondents said they watched full-length TV shows and movies on their tablet regularly. This suggests that tablet users are more apt to snack on the device—use it for short periods of time, as opposed to hour-long blocks.

In general, tablet users watched video more frequently than smartphone users. According to an April comScore MobiLens study, 53% of US tablet users watched mobile video or TV at least once that month, compared to only 20% of smartphone users. This is likely because of the tablet’s larger screen size and its role as a couch companion.

eMarketer projects nearly 70 million US consumers will use a tablet by the end of 2012. By 2015, over half of all internet users will be tablet users. This tablet growth rate means that video is also likely to flourish. As marketers consider their tablet video strategies, they should keep in mind that shorter video content is consumed on a more regular basis than long-form content.

Source: http://www.emarketer.com/Article.aspx?R=1009149#YhuRlcr7DA966qPV.99

FMPTA Inks Deal With IPTV IzonOrlando – Press Release

July 19, 2012, 9:10 pm

FMPTA has, once again, moved into the forefront of industry trade organizations in Florida with the signing of their IPTV distribution deal with IzonOrlando.com.


July 17, 2012
FOR IMMEDIATE RELEASE

FMPTA INKS IPTV DEAL WITH IZONORLANDO.COM
DeLand, Florida – In a step “boldly going where no man has gone before,” Captain James T. Kirk
would be prideful of Florida Motion Picture & Television Association, Inc. as it signs a two-year nonexclusive deal with IPTV forerunner, IzonOrlando.com, making it the only industry trade organization
offering its membership an online distribution outlet.

“This is the next wave for distribution and technology,” explained corporate FMPTA president,
Thomas P. Mitchell, Sr. “The multichannel content will allow our productions a first glimpse of
success, moving forward. Having had Crystal Reel Awards’ entries showcased on the big screen in
2010, was the beginning of offering our entrants, and members, exposure to the masses.”

Initially, FMPTA will offer four channels under the FMPTA banner on the IzonOrlando network. Two
will be geared to a Crystal Reel showcase, one free and one VOD, beginning with past recipients,
while another channel will showcase “Florida Filmmakers” and the “Student Showcase.” In order to
maintain a high production value to the channel, submissions to the FMPTA network’s “Florida
Filmmakers” channel will be screened by a panel.

Recipients of the this year’s Crystal Reel Award will be offered the opportunity to showcase their
production on one of the two CRA channels, based on the judging by industry Oscar, Emmy and/or
Grammy nominated/winning judges for the 23rd Annual Crystal Reel Awards Gala, November 9th &
10th, 2012 at the lovely Florida Hotel and Conference Center. The awards will be presented during
the “Starlight Celebration,” being billed as, “Come out and celebrate with the Stars,” on November
10th.

FMPTA serves the motion picture, television, theater, audio recording and digital media industries in
the State of Florida. Members include producers, directors, casting agents, cameramen, actors,
stuntmen, technicians, make-up artists, set designers, equipment rental companies, recording
studios and trade/craft services.

Contact – FMPTA, Corporate Office at 386.873.2453

Washington D.C. Suburb Looks for Tourism Dollars Through Web Series

June 1, 2012, 12:28 pm

Washington D.C. Suburb Looks for Tourism Dollars Through Web Series

We’ve seen a number of branded videos lately that advertise a product, but put the marketing in the background in favor of good content. Videos like the DC Shoes ad (Ken Block’s Gymkhana 4), the Rise of the Planet of the Apes ad (Ape with an AK-47), and the Red Bull ads (for example, Danny MacAskill “Way Back Home“). Instead of shoving a product down people’s throats, the brands behind these ads usually offer a lifestyle, a fun attitude. Basically, these brands put what amounts to product placement in their own ads.

You don’t have to be selling a product to do this, however. You could be selling your town, or in this case, county. And instead of making it a boring travel journal, you could get five people who have never been to your county and have them compete in an adventure like “The Amazing Race,” where all of the locales on which you want to sell your county can be represented.

Loudoun County, located in Northern Virginia and 25 miles outside of Washington, D.C., looks to do just that with a 9-episode web series called “Get Lost in Loudoun” beginning on September 27. The participants will do everything from rafting to playing paintball to making wine to hiking the Appalachian Trail. The videos will be produced by Visit Loudoun, the Loudoun Convention and Vistors Association. The group won an Emmy for their Heritage Series videos in 2008.

Here’s the intro for the new series:

And here’s a more detailed trailer:

This is a great way to advertise your town without making a straight commercial. It’s fun, with the spirit of competition, and the things you want to sell are in the content of the show rather than being the stars of the show. It’s like your old science class: it was more fun to blow stuff up than be told how it’s done. Selling your town this way makes it an active experience for the viewer rather than passive.

Source: Washington D.C. Suburb Looks for Tourism Dollars Through Web Series http://www.reelseo.com/tourism-web-series/#ixzz1wZzbC8Fa
©2012 ReelSEO Video Marketing

Online Video Advertising Immune to Seasonal Fluctuations?

May 25, 2012, 3:00 pm

Online Video Advertising Immune to Seasonal Fluctuations?

An interesting piece of the Recent FreeWheel Video Monetization Report for Q1 2012 was the number of ads viewed in the quarter. Generally, after the major shopping season (read the holidays) winds down a lot of industries will move toward a slump of inactivity. But that wasn’t quite the case with online video advertising.

The first quarter of the year is horribly slow in the video game industry as an example, to the point where some days the news takes all of 15 minutes. It’s a common theme in the post-holiday quarter after the furious running about the country does toward Christmas.

Digital Video Ad Loads in Q1 2012 Match Q4 2011
However, even the historical first-quarter slump seems to have been erased this year according to FreeWheel and the report states that Q1 2012 video ads per video viewed over time were almost exactly the same as Q4 2011 and steady with Q4 2010. Now, the other quarters did show a ramping up trend with ad spending generally lowest in Q1 and steadily increasing until Q4, but this time, the cycle was broken.

According to the report this was due to advertisers still buying ad inventory in the digital video realm, an act which they extrapolated to mean an increased buy in for advertisers in online video advertising.

Why No Seasonal Dippity Do?
I’ve been pondering reasons why this might be happening. So I dug out the comScore Video Metrix numbers for the past few months. The numbers for November of 2011 are incomplete because comScore was using different metrics then, but you still get the basics of what happened through much of Q4 2011 and across Q1 2012.

As you can see from my chart below, the number of videos consumed went up and stayed steady through Q1 2012. Now remember, comScore says each segment of a piece of video content is counted as a video so long as three seconds are played. That means a single TV show with two ad breaks in it creates three ‘videos’ in their tally. The other trends are equally interesting though, the minutes per viewer went up from November to January and then remained fairly steady. There’s actually a very slight drop in Jan-Mar but it’s still far above 2011. The number of unique viewers peaked in January but even February’s lower 179M is 8M more than December 2011 and 10M more than November.

So with that kind of online video audience, it makes sense that Q1 2012 did not see a dip in video advertising online. Clearly, the audience was there and was viewing a goodly amount of video content. So even though the retailer ‘busy season’ might have ended, there were still a lot of advertisers who saw value in continuing ad spend in Q1 because of these numbers or perhaps because of how they bought their ads.
Either way, it shows that the online video advertising industry might be breaking free of the more traditional seasonality of television and other industries. That also is logical to me, after all, video consumers want the content whenever and wherever, correct? That’s the whole point of getting our video content online, we can get it on our own schedule.

Source: Online Video Advertising Immune to Seasonal Fluctuations? [Research] http://www.reelseo.com/video-advertising-immune-seasonal-fluctuations/#ixzz1voqSuJ3C
©2008-2011 ReelSEO.com Online Video Guide

Companies Focus in on Video for Branded Content Marketing

May 11, 2012, 3:00 pm

Companies Focus in on Video for Branded Content Marketing

Back in 2009, 37% of North American companies used video for content marketing. Last year, that number rose to 52%. While almost every company uses websites, e-mails, and print media to get their message across, video is becoming more and more important. We all knew that, but ContentWise and the Custom Content Council recently did a study just to confirm what we believed: companies are finding video to be a valuable tool in their business for content marketing. And of all the resources in content marketing, video is showing the largest increase of any other medium.

Video And Branded Content Marketing: It’s Getting Bigger

It looks like 54% of the respondents in this study plan to do more video. Everything else is either increasing or decreasing slightly, or with no change whatsoever. Now why do you think that is? Well a lot of it has to do with the fact that video has room to grow and other digital content areas have basically been maxed out. There’s not much you can do with e-mail anymore.

But also, with video, with the emergence of all the different networks like iZonOrlando and their tremendous reach is growing because video is uniquely powerful in a way that these other forms of content only wish they could be. Videos are entertainment, the branding can be non-intrusive if done the correct way, and they sell a brand with sight and sound rather than descriptions or static pictures.

It’s amazing how quickly video went from being used only slightly as recently as 2009 to more than half the companies feeling the need to get into video or increasing their interest in it within 2 years.

Source: Companies Focus in on Video for Branded Content Marketing http://www.reelseo.com/video-branded-content-marketing/#ixzz1u1fIf8Dh
©2008-2011 ReelSEO.com Online Video Guide

What You Need to Know About Converged TV (i.e. Web Video On Your TV)

March 6, 2012, 3:00 pm

What You Need to Know About Converged TV (i.e. Web Video On Your TV)

There’s a “You say potato, I say potahto’ scenario going on in interactive TV. The term ITV is used to refer to two types of interactivity: one dealing with usage, the other with technology.

Strictly speaking, ITV is an overlay in pay TV that enables an engaging experience. ITV is frequently confused with TV convergence, however — the marriage of the TV set and the internet. This has become especially bewildering as the market speculates about an Apple TV set, which is expected to be named iTV.
What it boils down to is this: Interactive TV is delivered via the pay-TV set-top box and converged TV functionality is delivered via the web through internet-connected TV sets, over-the-top boxes like Roku or gaming consoles, according to Rex Harris, innovation supervisor at SMGx.

Interactive TV enables a participatory experience with content on the TV screen. Converged TV is basically content — whether video or a web page or a Facebook stream — routed to the TV screen from something other than your cable or satellite provider.

“Interactive television is about engaging with content [on the TV], not the hardware [with which you engage],” said Ashley Swartz, senior VP-ITV practice lead at Digitas . “The response path is no longer confined to the remote control. In a connected living room, the tablet or mobile device can act as the remote. Tomorrow it will be as easy as “talking’ to your TV or simply gesturing . … TV is the next great disruptor, which is a paradox, as advertisers look at it as their anchor.”

How can I buy into interactive TV?
“Advanced advertising” spots are typically sold by service providers as pop-up overlays that can lead viewers to longer-form video, polling, trivia or a branded destination, turning what’s often a 30-second spot into an active gateway for engagement. Cablevision has been at the forefront of ITV, giving advertisers the opportunity to have their own channels and programs. TiVo, Dish Network and DirectTV have also been active players, and some expect Comcast’s NBC Universal is about two to three months away from making a significant advancement.

Canoe Ventures, the project of six cable giants — Comcast, Time Warner Cable, Cox Communications, Charter Communications, Cablevision and Bright House Networks — that lets advertisers include interactive elements in commercials, said last week that it is closing its ITV-ad business and will focus on video-on-demand advertising.

Canoe’s newly appointed CEO, Joel Hassell, said in a statement that the individual carriers would continue pursuing ITV business through their own ad-sales teams and video-business units.

What device will be the primary driver of converged TV?
The most popular way to connect a TV to the internet is through game consoles like Microsoft’s Xbox 360 and Nintendo’s Wii. Twelve percent of U.S. households use such devices for online video content, according to a survey conducted by Strategy Analytics in November. Consoles were in more than 60 million households as of third-quarter 2011, according to Interpublic’s MagnaGlobal unit.

Less prominent are over-the-top boxes from Apple , Google, Roku and Boxee, among others, which allow access to web content via a TV set. Blu-ray players and some DVR marketers also let viewers access streaming content. But more connected TVs entering the market and making watching online content more seamless will render the boxes obsolete. iSuppli estimates sales of internet-enabled TV sets will hit 148 million by 2014.

How big is the connected market, and how big can it get?
About 31% of U.S. households use a device or internet-connected TV to watch online video, according to market researcher Parks Associates.

About 17 million U.S. households own a connected TV and ownership of streaming media players has nearly doubled since the end of 2010, but only a fraction of people owning a web-capable TV actually connect it to the internet, according to research from NPD In-Stat.

“As it becomes easier to hook them up, we have seen activation rates increase exponentially,” Ms. Swartz said. “I liken it to gaming consoles, which had a difficult time getting gamers to connect to the internet. Then Microsoft began shipping the Xbox with a LAN cable.”

What are the challenges and opportunities for advertisers?
Interactive TV can transform advertising from a passive consumer experience into a “call to action” to engage with brands, ultimately deriving more value, Ms. Swartz said. A viewer can respond to offers instantly with the click of the remote, and brands can drive him to second screens like smartphones and tablets for further engagement.

“ITV brings the power of internet advertising — which is better able to target users — with the impact of a huge screen on the wall,” said Frank Barbieri, exec VP-emerging platforms at video-advertising platform YuMe. “ITV has the potential to make TV [ad] buys more effective and efficient.”

But according to eMarketer, just 8% of advertisers invested in connected-TV video ads in 2011, basically flat with 2010.

Once cable operators are fully onboard, “networks need to integrate interactive components to ads, and then the advertisers will follow,” said Jack Myers, media economist and chairman of Media Advisory Group. “It hasn’t been a scalable market, which has prevented advertisers from really participating.”

In a Deloitte poll of 50 agency executives, brand owners, broadcasters, distributors and tech companies, 93% said that “advanced advertising,” such as interactive or targeted spots, would not cannibalize traditional brand-building campaigns.

“There may, in fact, be greater opportunity in the short-term in improving advertising around online video than in “advance advertising’ and connected TV,” according to Deloitte’s report.

One challenge for agencies is how to handle ITV buys, as there’s no way to measure interactivity, said Nick Troiano, president of BlackArrow.

“Interactive TV won’t take off until they can find a way to converge data from Nielsen and data coming out of set-top boxes,” Mr. Troiano said.

Source: http://adage.com/article/digital/interactive-tv/232996/

Why Video Works to Help You Sell More

December 6, 2011, 3:00 pm

Why Video Works to Help You Sell More

JUST HOW BIG IS ONLINE VIDEO, ANYWAY?
Video marketing works because people like watching video, plain and simple. On YouTube alone,
over two billion videos are viewed every day, and over 35 hours of new footage are uploaded
every minute. Video streaming on mobile devices is also rapidly picking up steam – Cisco Systems
reports that the number of YouTube videos delivered to mobile devices tripled in 2010 to 200 million
views per day.

Since the power of video is readily apparent, companies are increasingly looking to social video marketing to attract potential customers on the web. In just one year, from 2010 to 2011, use of
online video more than doubled among small to mid-sized businesses – and the trend upward is only continuing, according to Bredin Business Information.

HOW CAN VIDEO IMPROVE YOUR MARKETING?
Online video helps you get found (and seen and heard!) by potential customers, convert these prospects into customers, and keep your existing customer base engaged. More specifically, video helps you:

1. Drive traffic to your site by boosting your SEO
Just having video on your website makes you 53x more likely to appear on the front page of Google search results, according to Forrester Research (2010). Successful marketers produce 11 times more videos than less successful marketers.

2. Reach prospects – and grab their attention
Incorporating video into your e-mail marketing increases clickthrough rates by over 96%, according to Implix.

3. Increase your conversion rate
Online video turns your prospects into paying customers. Internet Researcher found that online customers who view product videos are 95% more likely to buy than visitors who donʼt watch videos.

4. Get Your Word Out Better
Press releases that include video components receive a 500% increase in views (Eloqua, April 2010)

5. Decrease time spent on customer service calls
Help your customers help themselves: use online video to answer FAQs and provide instructions, saving yourself countless hours.

CLONE YOURSELF WITH VIDEO: BROADCAST YOUR MESSAGE ANYTIME, ANYWHERE
Online video allows you to sell 24/7, so you can spread your message even while you sleep! Your compelling marketing pitch and your companyʼs unique value can be encapsulated in video and shared with large audiences simultaneously – and globally.

Picture a traditional seminar: a few hundred local prospects might attend, and you can only be on that one stage at that time. Make it a webinar, though, and suddenly youʼre in thousands of offices worldwide. After the webinar is over, you can post the recorded video on your website and your social media channels – and others will share it as well! – and now your message is reaching an ever-growing audience, even while youʼre off the clock. And don’t forget…iZonOrlando is a perfect all-hours showcase for your work. iZonOrlando and its networks, including YouTube, Videmo and Playwire offer a huge potential audience and it doesn’t even require any effort on your part.

Are you ready to get started with video? Itʼs easier than you think, and iZon Entertainment can help.
Professional video used to be expensive, time-consuming and difficult to create. Not any longer. We make it easy and affordable. For more information or to request an initial consultation, contact iZon Entertainment, LLC by email at info@izonorlando.com.

Source: http://www.pixability.com/why-video-works

How to Use Online Video to Become “The” Celebrity Within Your Industry

December 1, 2011, 3:00 pm

How to Use Online Video to Become “The” Celebrity Within Your Industry

Businesses spend millions of dollars to have celebrities make appearances in their commercials and Web videos. Just think about the ads that feature William Shatner as “The Priceline Negotiator” or Jennifer Lopez’s notorious commercial for Gillette “Venus” razors. Companies pay a pretty penny to secure celebrities in their videos, but is it really necessary to roll out the red carpet to have a successful video campaign?

The tides have changed in the video world. Just like social media has revolutionized “word of mouth” advertising, online video has also given a new opportunity for businesses. The good news is that if you own a small to medium size company, you can take advantage of using a celebrity in your video marketing.

Where can you find a celebrity who isn’t going to cost you a fortune? Look in the mirror.
Video has provided a platform for businesses of all sizes and has allowed individuals to position themselves as experts. In short, Web video can make you a celebrity.

The Celebrity is You
By definition, a celebrity is someone who is easily recognizable and has a high profile. When you create interesting and relevant video, your target will begin to recognize you, which will ultimately raise your profile.

Specifically, video makes you “the” celebrity within your industry for the following reasons:

1. People feel like they have known you for years. In a way, do you feel like you kind of know major celebrities like Jennifer Aniston or Martin Sheen? You get this sense because you have seen these celebrities multiple times on the screen. You may have seen them interviewed on television as well, which gives you insight into their personalities, mannerisms and overall character. Video will do the same thing for you. If your target market is able to see you, they will already feel like they have met you in person.

2. You can showcase your expertise. You may have years of experience in your industry and/or attended one of the top schools in the country. Yet, establishing yourself as an expert can still be a daunting task. Video makes it easier for you. Instead of telling people you are an expert, video allows you to show them. For example, use video to answer a common question that is asked of you by your customers or clients. Create a video that highlights how you were able to help someone. Utilize online video to showcase a product or service you created. You get the idea.

3. Online video allows you to reach a wide audience. You never know when a video will go viral. Some people have been able to catapult their careers by simply creating catchy and interesting Web videos. Your marketing videos may or may not get millions of views, but you can expect that they will reach a wide audience – a much wider one than television, radio or print media would attain. You can get your face and name in front of your target market. Can we say instant stardom?

Simple Tips to Creating Videos That Make You the Celebrity
Creating video that will elevate you to celebrity status isn’t as hard you as you might think. If you know your subject matter well and know what your customer base is interested in, simply do the following:

1. Develop videos that speak directly to your target audience. Think of the common questions or concerns that your potential customers share. Use your videos to address them.

2. Focus on your viewer, not yourself. When you create videos with the intent to market yourself or your business, you need to focus on the viewers. They really do not want to listen to you describe how great you are or how you have the best product around. They want to know that you understand what they care about and need.

3. Don’t discount the quality of your videos. Just about everyone has the capability to quickly shoot a video and upload it to YouTube. However, quality plays a factor in the success of videos for businesses. Make sure that your videos are of high quality and do not look like something you shot in the basement. There is no quicker way to lose credibility than that type of video.

The Internet has given us opportunities that never existed before. Whether you run a small mom and pop shop or a corporation, you can use Web video to attract more business. Don’t wait! Become the celebrity within your field today.

Source: How to Use Online Video to Become “The” Celebrity Within Your Industry http://www.reelseo.com/become-online-video-industry-celebrity/#ixzz1fETmK4p2
©2008-2011 ReelSEO.com Online Video Guide

10 Reasons Why Online Video Is Better Than TV For Marketers & Advertisers

November 29, 2011, 3:00 pm

10 Reasons Why Online Video Is Better Than TV For Marketers And Advertisers

With some may options out there (YouTube, Hulu, Netflix, and now local options such as iZonOrlando) its just downright silly to throw your money away trying to reach an audience that is simply not there anymore. One well-placed online ad can bring you exposure for years for the price of what ONE TV spot would cost. One spot that would run once, then never be seen again, unless you purchased more air time. And that’s not even one of our ten reasons listed below! The fact is that with astronomical retention, brand recognition, viewing times and acceptance, online video is not only a good idea for any marketer and/or advertiser…its a crucial one.


Why Is Online Video Better?


There are plenty of reasons why online video is better than TV, for both viewers and businesses:

1. There is no need to be at home to watch it. In pubs the television is usually on in the background only but groups will often look online for certain things while they are out.

2. Incredible target-ability. Television advertising can cost a great deal and the more popular the program the more expensive it will be. Its also incredibly hard to target to a precise market, as so many people watching will not be interested in your particular product and/or service. Not the case with online video, where you can target to the exact demographic you are trying to reach.

3. More effective advertising. With television, many people use the advertisements to leave the room to get a drink or make a phone call, so often times the advertisement will be screened to an empty room. Research shows that most online video viewers not only watch the commercials, but they also remember them!

4. Some people don’t bother with television as much as they used to. Seeing as how 90% of all broadcast TV shows can be found online, more and more people are choosing to watch a lot of programs online. And with the advent of DVR’s, most advertisements are now skipped altogether, something that can’t be done online.

5. Variety of content. Though long form content is becoming more and more prevalent online, you can find videos that reach out to every single demographic out there. Everything from branded shows, which provide advertising in a much more accepted form, to full length webisodes and short, informational clip videos, you can find what you are looking for with very little effort…on YOUR schedule.

Which brings us to:

6. “Always on”. TV may show a lot of repeats but its always at the discretion of the TV executives. Online videos can be watched as often as you want, whenever you want, on whatever device you want. You never have to be at the mercy of a programmer to decide when you are supposed to be in front of the TV.

7. Consumer presence. The Internet is here to stay. When someone chooses to research a product and/or service, they turn to the web. Web video is not just for entertainment anymore. If you don’t have an online video presence, you are not gaining access to this growing consumer base.

8. Online video is less restrictive. Television will not allow certain things to be broadcast but as long as it is legal it is very likely that you can say what you want online.

9. Much better share-ability. If something is on the television it will be seen once and then gone. What you find online, you can, and will be, shared with others! Send a link, embed the video, add it to your social media networks, there are a huge amount of ways that your audience can help spread the word for you.

10. Brand retention is astronomical. The name of the game is brand recognition. If people don’t remember you, they can’t spend money on you. When was the last time you remembered a TV commercial? Or a radio or newspaper ad? A billboard? When was the last time you opened a phone book?

Bottom line? Online video advertising is the way of the future. If you’re not already doing it, you can bet your competitor is. Why not give online video a try?

Inspiration and varied material from: 10 Reasons Why YouTube Is Better Than TV For Marketers & Advertisers http://www.reelseo.com/10-reasons-youtube-tv/#ixzz1eyAJDdqs
©2008-2011 ReelSEO.com Online Video Guide

Time Warner Cable Head Says Company Future Is Broadband, Not TV

November 21, 2011, 5:03 pm

Time Warner Cable Head Says Company Future Is Broadband, Not TV

Source: Time Warner Cable Head Says Company Future Is Broadband, Not TV http://www.reelseo.com/time-warner-cable-broadband/#ixzz1eNRgtIAj ©2008-2011 ReelSEO.com Online Video Guide

Well surprise, surprise. The chief executive of Time Warner Cable, the second-largest cable operator in the U.S., says that broadband is the anchor service of the company’s future, not television. And while that may be a no-brainer for most of us observers in the industry, it’s still a pretty big deal for a cable company to admit their future isn’t in cable.

We’ve all seen this coming. Not one of you readers is surprised. This is kind of like when Pete Rose finally admitted that he bet on baseball… no one was really all that shocked because we’d already come to that conclusion on our own long before.

Cord cutting is growing, though it still has lightyears to go before it becomes mainstream, and online video is on the rise. Internet-connected TVs are selling more than ever (and are even on track to be the main Internet device for U.S. households by 2015), and the cable companies are starting to see the forest for the trees. Television, in the traditional sense, is dying.

If Time Warner Cable and Comcast and their competitors are going to stay alive in the future, they’re going to have to find something to sell other than TV service (or they’re going to need to just buy NBC and call it a day).

Here’s Time Warner Cable CEO, Glenn Britt:

“Clearly the relative importance of the video business has declined over time. I think broadband clearly is becoming the anchor service.”

The good news for viewers, obviously, is that entertainment video isn’t going anywhere. It’s just going to be found more on the web than through cable boxes. And Time Warner isn’t going anywhere either. They’re moving online, just as Comcast did with Xfinity.

But I’m not sure these cable companies should expect to get as large a slice of the pie with online video as they have traditionally gotten with cable. There are already serious competitors in grabbing online viewers, such as Netflix or Hulu. There are a la carte purchase options like iTunes or Amazon, where users can buy a single episode of a single television program rather than a subscription that includes shows they don’t care for.

So shifting online won’t necessarily be a smooth transition for Time Warner Cable. It’s not just the same business in a new delivery system… it’s an entire new marketplace. They’re going to have new competitors and a bit less of a stranglehold on the market once television shifts online. Which isn’t to say they won’t succeed. They probably will.

But the days of cable as we know it are beginning to wind down. The web just offers too many choices for consumers for how to access their content. Even though cord-cutting is still a long way from being mainstream, pretty much everyone can see the writing on the wall… even Time Warner Cable.

To view all of the data and graphics on this story, please navigate to http://www.reelseo.com/video-ads-most-effective/

Source: Video Ads Are The Most Effective, Move 41% of Affluents to Take Action http://www.reelseo.com/video-ads-most-effective/#ixzz1e1d3Gny6

©2008-2011 ReelSEO.com Online Video Guide

Video Ads Are The Most Effective, Move 41% of Affluents to Take Action

November 18, 2011, 10:00 am

Video Ads Are The Most Effective, Move 41% of Affluents to Take Action

Source: Video Ads Are The Most Effective, Move 41% of Affluents to Take Action http://www.reelseo.com/video-ads-most-effective/#ixzz1e1c3Suab
©2008-2011 ReelSEO.com Online Video Guide

I will attempt to refrain from commenting on the socio-economic state of the world and just give the facts, and nothing but the facts, according to a report by the IAB and Ipsos Mendelsohn anyway. One of their latest research reports states that some 41% of affluent people who saw video ads then took an action after seeing said ad. That’s a pretty robust number.

The study, Affluent Consumers in the Digital World, peeked into the habits of the wealthiest American consumers, those in homes with at least $100,000 annual incomes.

Methodology of Affluents
Conducted online February 22-28, 2011
National sample of online adults 18+
Weighted / balanced to U.S. Census data
2,088 respondents interviewed in total
1,063 with HHI <$100K 1,025 with HHI $100K+
Content of the Survey
Frequency of seeing digital ads (by type)
Actions taken based on digital ad exposure
Perceived relevance and trustworthiness of message from digital advertising
Focus vs. multi-tasking during media activities
Attitudes toward advertising, privacy, etc.

Rich Results
The IAB commissioned research, done by Ipsos Mendelsohn, which has been surveying the affluent market since 1977, found that 98 percent of affluent consumers use the Internet, as compared with 79 percent of the general population. They spend 26.2 hours online weekly, 17.6 hours watching TV and 7.5 hours listening to the radio. The general population, on the other hand, spends about twice as much time weekly with TV and radio—34 hours and 16 hours, respectively—and just 21.7 hours on the Internet.

21% of US Households are affluent and have 70% of the consumer wealth while spending 3.2x more than other Americans (that would be a 79% that are not affluent). They are 2x more likely to buy, again not surprising, they’ve got the disposable income to do it currently while many others, don’t.
Basically, affluents are more hip to what’s new and exciting. Not surprising really, since they can afford all of that. The only real exclusions to those rules are probably people like myself who are techno-geeks and write on the topic. I know about all sorts of awesomely cool gear that I am nowhere near affluent enough to have, but would love.

A big 59 percent of affluent consumers reported taking action based on a digital ad during the preceding six months.That’s pretty close to non-affluent consumers actually

A Glimpse into Affluence
The Affluent topped all the charts including Internet usage (98% over 79% General Populace), avg hrs/week online (26.2 vs 21.7), wireless phone owners (92% vs. 81%), smartphone (33% vs. 17%) and were far below average on TV hrs/week (17.6 vs 34) and radio (7.5 vs. 16).

In regards to digital ad viewing, Affluent consumers were 3% higher than sub $100K/year households and the total population. So apparently, the online video ad industry is hitting them more?

They also report seeing more video ads per week (2.8 vs. 2.6) than non-affluent and total population averages.

Video Ads Are The Most Effective Type With Affluents
Those video ads affected them 41% of the time which was only matched by search ads and sponsored listing. Web/banner ads and email ads came in at 37%, social media at 28% and mobile ads were the bottom at 17%.

Another interesting thing that came out of the research is that they prefer ad-supported free content over premium, subscription-based content. 57% of Affluents topped the 53% of the general populace and 51% of non-affluents who answered yes to:

“I would prefer to see ad-supported online content that is free, rather than paying for content that is ad-free.”

Those are some tasty little tidbits of information right there. Affluents are more interested in ad-supported free content over subscription models. Everyone seems to be trying to tighten their belts and get more out of the ad-supported format, even those who have more to spend it seems.

Perhaps that tells you something?

To view all of the data and graphics on this story, please navigate to http://www.reelseo.com/video-ads-most-effective/

Source: Video Ads Are The Most Effective, Move 41% of Affluents to Take Action http://www.reelseo.com/video-ads-most-effective/#ixzz1e1d3Gny6

©2008-2011 ReelSEO.com Online Video Guide


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